The Role of Infographics in eCommerce: Simplifying Complex Data
Do you know why children’s learning books have bright and colorful pictures? This is because the human brain is far more capable of retaining information if conveyed through visuals, regardless of the person’s age. There lies the mantra of the success of infographics in digital marketing.
Scientifically speaking, visual stimuli are processes as long-term memory in our brain, while text is considered as working memory, which is limited in nature. We tend to overlook and even forget textual information, but graphics remain ingrained in our memory for far longer.
First invented by Scottish engineer William Playfair in the 1750s, graphs, pie charts, and other forms of graphics have long been essential tools for explaining complex subjects in a simpler manner. Cut to 2023, infographics are an intrinsic part of online content. They are vividly used in multiple ways to attract, engage, and retain audiences across industries.
So, if you want customers to not only take notice of your product but also remember it for the future, what better way than assimilating infographics in your eCommerce platform? As any eCommerce web design company would tell you, it is a surefire way of connecting with your target market for the long term.
How do Infographics Help eCommerce?
It is well-established that infographics are essential if you want your content to be taken seriously. You are prepared to include them in your blogs, articles, newsletters, and even website content. But how do they help with eCommerce? Surely an eCommerce platform must be entirely focused on product.
Ask any eCommerce website designing company you trust. They will confirm you’re wrong.
There are many benefits of inculcating infographics in your eCommerce content strategy. Read on to know what they are.
1) Enhances Readability
Infographics make it easier for readers to understand information. Break down text-heavy content into bite-sized visuals for easy comprehension of your viewers. On top of our brain favoring media over text, the staggering rise of social media usage has cut down average attention span significantly.
Anything that is not scannable within 3-5 seconds is possibly an object in your customer’s rear-view mirror. They have moved on to the next best thing and most probably forgotten what you were telling them.
2) Increases Credibility
Use infographics to explain the features, components, and other aspects of your product. This will not only increase engagement but will also make sure that customers actually understand the product before purchasing.
It helps in developing trust, authority, and credibility. Moreover, you will cement yourself as an expert in your industry, who is not just here to sell products but to impart knowledge as well.
3) Creates Brand Awareness
Visual aesthetics are often perceived as a market of a reliable industry leader. The right infographics at the right place can trigger a chain reaction that can make your brand go viral overnight. Even if that does not happen, your infographic should be created in such a manner, aligned with your brand’s unique identity, that your audience should be able to recognize it on a third-party platform as well.
Make sure to get your trusted eCommerce design website to customize every aspect of your infographics. Be relatable to your customers, speak in simple language, and be clear about why they should give you the time of their day.
4) Multiples Social Media Shareability
Infographics are an absolute banger for social media marketing. Instead of text-dumping all the details about your product, make creative, easily digestible infographics for your viewers. Ensure they are immensely shareable and can work wonders for Instagram carousels or TikTok videos.
To get your customers to click on share, keep your social media icons big and bold. You can include similar infographics in your monthly newsletters, press releases, and influencer content as well.
LinkedIn nailed an ingenious infographic campaign to promote its blogging feature in the form of a diet chart. The ‘Well-Balanced Blog’ infographic talked about how the right assortment of blog topics can deliver a healthy result for your business.
5) Improves SEO
Infographics are an easy way of driving more traffic to your eCommerce website, fueling ROI and conversion rates. Google Images is a part of SEO that people often forget. Don’t make the same mistake. Good infographics can help you rank there with the help of keyword-rich alt texts and captions.
Moreover, if someone is searching for something via images, an effective infographic will direct them to your website. Moreover, websites with an appropriate amount of media content are by default favored by most search engines, as they are considered to have a higher authority in addressing search queries. Invest in high-quality infographics and enjoy your top spot in the SERP rankings!
6) Speeds Up Conversions
Infographics help fast-track customers’ decisions significantly. The longer it takes for someone to process information, the slower the process of decision-making gets. Visual aids help your audience to understand complicated ideas faster, thus speeding up business communications. With the usage of appealing infographics, you will find a considerable rise in conversion frequency for a given period of time.
7) Builds Relations
Who likes to maintain business relations with a brand that is hard to understand? By making communication more free and lucid, you essentially make sure that nothing is lost in translation between you and your customers. Using vibrant images, attractive fonts, and a delectable color palette can make the most difficult of ideas easy to understand. Provide the convenience of a stellar user experience to build relations and retain the loyalty of your customers.
8) Helps Tell a Story
Storytelling is a subtle, underrated art that often goes overlooked, lost in the crowd of figures and statistics. However, at a time when the whole world is a village, rarely will you be able to offer something to your customers that someone else already hasn’t thought of – except your story.
Originality is a currency in the era of globalization. You can leverage infographics to tell the tale of your brand right. Use it to create an emotional connection with your customers and elicit a positive sentiment about your brand from them. After all, who doesn’t love a good story?
An incident from your childhood made you start the company? Something a friend once said planted the seed of a business idea in your brain? Did you create a service so that other people don’t have to suffer from something that you did? Your story is what will make you stand apart from the crowd, even if there are other people selling the same stuff as you are.
The job of infographics is not merely to convey information, but also to inspire your audience. There is a proven attraction between visual appeal and desire in the human brain. When we see something that appeals to us, it becomes something that we want to add to our lives.
Since the main goal of eCommerce, or business in general, is to offer a solution to a problem your customer might be having, infographics play a huge role in joining the two in an imaginary straight line. Use the strategy right, get help from a reputed eCommerce web design company, and watch your revenue skyrocket organically in a few months.